Evidence suggests that the track record of MDM (Master Data Management) initiatives is not very good. Traditional MDM is often a costly, time-consuming, IT-driven activity that is disconnected from business goals and stakeholders. Even MDM projects that initially meet their goals often suffer during sustainment, or are limited to specific divisions and fail to provide value for the rest of the organization.
Watch this webinar presented by Dataversity, where MarkLogic Solutions Director Mike Doane:
- Discusses the technical and business challenges associated with the traditional MDM lifecycle
- Explains why the technologies and conventional wisdom associated with MDM do not seem to be working
- Reviews use cases of organizations who have achieved success by adopting a new, iterative approach that more quickly delivers on business objectives