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In this article, Retail & Consumer CTO Donald Soares, explores why traditional database technology creates challenges for retailers when implementing and maintaining e-commerce initiatives. Learn how NoSQL represents a transformational opportunity for e-commerce by bridging data disconnects with a more flexible and scalable database.

This article is an excerpt from TDWI’s Business Intelligence Journal, Vol. 20, No. 4. For access to the complete edition, please visit TDWI.