The Institute of Physics (IOP) is a scientific society of over 40,000 physicists and physics enthusiasts. Part of its mission is to educate policy makers and the public about the importance of physics. IOP Publishing distributes journals, magazines, and other digital content to deliver on that mission. IOP Publishing relies on MarkLogic to deliver that unstructured content as it is created. The IOP Publishing developers taught themselves MarkLogic by using sheer will and MarkLogic’s readily available training content.