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New Application Based on MarkLogic® Server Drives New Revenues for Publishers

Montréal, Canada – Worldcolor (TSX: WC, WC.U) and MarkLogic Corporation, a leading provider of infrastructure software for information applications, today announced the launch of a new online service: the Worldcolor Custom Publishing Engine. Based on the award-winning MarkLogic Server, this application allows publishers to repurpose existing content into new, targeted publications. This improves speed to market and meets the publishing industry’s need for a digital solution that drives new revenues.

Worldcolor’s Custom Publishing Engine leverages the MarkLogic platform to store, enrich, and deliver information. This new application ingests and identifies numerous types of content (text, photographs, video and audio) from various sources and native file types. Once tagged, content can be quickly “mashed up” on the fly to create new publications. The resulting work can then be delivered in a variety of formats, including: print on demand; e-book devices such as the Kindle and Sony Reader; PDF; and as an offset print project.

“Worldcolor’s Custom Publishing Engine makes it possible for publishers to capitalize on the hot digital trends that are redefining today’s marketplace,” said Dan Scapin, President Worldcolor Premedia and Logistics. “Serving as a core piece of our E-Publishing infrastructure, MarkLogic Server helps us accelerate the development of new products that package and deliver content to create new revenue opportunities, improve efficiencies, and reduce costs.”

Kevin J. Clarke, President Worldcolor Publishing Services Group, stated: “The launch of the Worldcolor Custom Publishing Engine is a key step in the strategy of our Publishing Services Group. We are making content portable, enabling publishers to monetize content across titles, and across their book, magazine, directory, and rich-media assets. We are committed to leading the way toward new revenue models for the industry.”

“This new application from Worldcolor represents a next-generation offering, allowing them to advance beyond traditional technologies and deliver something very new in custom publishing,” said Dave Kellogg, Chief Executive Officer, MarkLogic Corporation.

“Worldcolor had a vision for helping their clients do what had never been done before – and MarkLogic Server has enabled them to build an application that promises to be truly ground-breaking.”

A video demonstration of the Custom Publishing Engine can be viewed at “Solutions for Publishers” section of

Forward-looking statements

To the extent any statements made in this press release contain information that is not historical, these statements are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are forward-looking information within the meaning of the “safe harbor” provisions of applicable Canadian securities legislation (collectively “forward-looking statements”). These forward-looking statements relate to, among other things, prospects of the Company’s (the “Company”) industry and its objectives, goals, strategies, beliefs, intentions, plans, estimates, projections and outlook, and can generally be identified by the use of words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “foresee,” “believe” or “continue” or the negatives of these terms, variations on them and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. The Company has based these forward-looking statements on its current expectations about future events. Forward-looking statements do not take into account the effect of transactions or other items announced or occurring after the statements are made. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset write-downs or other charges announced or occurring after the forward-looking statements are made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct, and forward-looking statements inherently involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such forward-looking statements.

Important factors and assumptions as well as the Company’s ability to anticipate and manage the risks associated therewith that could cause actual results to differ materially from these expectations are detailed from time to time in the Company’s filings with the U. S. Securities and Exchange Commission (“SEC”) and the securities regulatory authorities in Canada, available at and (copies of which are available on The Company cautions that any such list of important factors that could affect future results is not exhaustive. Investors and others should carefully consider the factors detailed from time to time in the Company’s filings with the SEC and the securities regulatory authorities in Canada and other uncertainties and potential events when relying on its forward-looking statements to make decisions with respect to the Company.

Unless mentioned otherwise, the forward-looking statements in this press release reflect the Company’s expectations as of October 25, 2009, being the date at which they have been approved, and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws.

About Worldcolor

Worldcolor is an industry leader in providing high-value and comprehensive print, digital and related services to retailers, catalogers, publishers, branded-goods companies and other businesses worldwide. Founded in 1903, Worldcolor’s products include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics and mail list technologies. During its century-long existence, Worldcolor has had a rich tradition of leadership and excellence. Its team of approximately 20,000 employees is focused on helping clients meet their needs from facilities located in the U.S., Canada, Argentina, Brazil, Chile, Colombia, Mexico and Peru. More information about Worldcolor can be found on its Web site at