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New Content Analysis Tool to Drive Revenue and Business Insight through Search

SAN CARLOS, Calif. — March 20, 2012 — MarkLogic Corporation, the company powering mission-critical Big Data Applications around the world, today announced The Associated Press (AP) has launched a content analysis tool which is used to search AP archives to create custom archive products for AP customers.

“With this new tool, we are able to run complex, Boolean searches across millions of articles in our content archive and get back precise returns in seconds or minutes instead of days or weeks,” said Amy Sweigert, vice president of information management, Associated Press. “The application, which helps create customized datasets for AP customers, will also allow us to enrich our archives to make the content more valuable to the business.”

“The AP is known as the backbone of the world’s information system and has a huge collection of data and content that is challenging from any perspective,” said Keith Carlson, Executive Vice President and COO, MarkLogic. “Creating pinpoint Big Data Search and analytics results in the 21st century requires a 21st century technology that can handle the volume, variety, velocity, and complexity of modern data. MarkLogic is the first operational database up to this challenge, and we’re pleased it is delivering great results for the Associated Press.”

To learn more about the Associated Press go to the Associated Press website. For more information on MarkLogic, go to the MarkLogic website.

About the Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. On the Net: www.ap.org

About MarkLogic

Data integration is one of the most complex IT challenges, and our mission is to simplify it. The MarkLogic Data Hub is a highly differentiated data platform that eliminates friction at every step of the data integration process, enabling organizations to achieve a 360º view faster than ever. By simplifying data integration, MarkLogic helps organizations gain agility, lower IT costs, and safely share their data.

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