SAN CARLOS, Calif. – January 16, 2008 – MarkLogic Corporation, a leading provider of infrastructure software for information applications, will hold a webinar on January 22, 2008, dedicated to helping publishers maximize the value of online content. This webinar, titled “Online Content: Three Strategies to Keep Advertisers and Readers Hooked in 2008,” will feature insight and best practices from leading market watchers and publishers.
As advertisers increasingly shift their valuable dollars from print to the Web, publishers must be prepared to deliver the online products and services advertisers want. At the same time, Web users are becoming more reliant upon blogs, social networks, and RSS feeds to supplement or replace traditional media. This webinar will examine emerging strategies to help you create content that is relevant, valuable and available where your readers already are and where your advertisers want to be.
Silvio Galea is development manager at Harvard Business School Publishing (HBSP) where he is responsible for driving the development of HBSP’s next-generation, content-driven applications. Prior to HBSP, Silvio was an independent consultant working on a digital publishing startup and helping organizations make the transition to a Web 2.0 presence.
Paul Gillen is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget and was editor-in-chief and executive editor of Computerworld.
John Siefert is vice president and publisher of InformationWeek/TechWeb.
The event will be moderated by Matthew Schwartz, reporter with BtoB Media Business, and hosted by MarkLogic Corporation. MarkLogic is uniquely positioned to help publishers unlock the value of their content to drive agile publishing business models that speed the delivery of new information products.
“Online Content: Three Strategies to Keep Advertisers and Readers Hooked in 2008,” will be held on Tuesday, January 22 at 2:00PM Eastern/11:00AM Pacific.
For more information and to register for this webinar, Click here
Danielle Guinebertiere
MarkLogic
650-655-2365
danielle.guinebertiere@marklogic.com
Lindsey Hart
Eastwick Communications
650-480-4068
lindsey@eastwick.com