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SNL Delivered to a new Generation With Customized Content for Android and iOS Apps on All Mobile Devices Worldwide.

San Carlos, Calif. – June 2, 2015 – MarkLogic Corporation, the leading Enterprise NoSQL database platform provider, today announced that NBC Entertainment’s (NBC) wildly popular and upgraded SNL app and SNL 40 website are powered by the MarkLogic® Enterprise NoSQL database platform. Already available on iPhone® and streaming 100 million videos since February, NBC recently broadened SNL’s reach by launching the app for Android-powered devices and iPads®.

Additionally, NBC incorporated fan requests for new segments, full episodes from the current season and more. SNL created the revenue-driving app in time to coincide with the SNL 40th Anniversary Live show, making 5,500 sketches available from 40 years of television in a customized experience for anyone with a mobile device, anywhere, at anytime.

“We wanted to do something very special and ambitious for our fans in order to celebrate SNL’s 40th anniversary. We had over 300 hours of content, and needed to integrate diverse metadata on diverse data types like videos and SNL-specific emojis. We needed features like semantics to provide the context around the content, as well as enterprise traits like security, data integrity, and scalability that are essential for running a large scale dynamic online system. Additionally, we wanted to create smart content to deliver a customized, continuous streaming experience,” said Michael Martin, senior vice president, Product, Technology & Operations for NBC Entertainment Digital. “MarkLogic software addressed all of our needs: Its flexibility enabled us to build an SNL-tailored predictive analytic engine. As a result, SNL app users can discover, view, share and enjoy the amazing content from the classic Coneheads, Landshark, and Cheerleaders to the newest great comedy from this season and beyond.”

The SNL app is a groundbreaking delivery of a full catalog of four decades of sketches and performances, in addition to never-before-seen videos. NBC created smart content based on MarkLogic’s Semantics and search, allowing the team to integrate, manage and search a wide range of data (scenes, characters, guest stars, etc.) and further enrich the content with user preferences and actions that grows along with the user base. MarkLogic’s metadata and Semantics automatically and accurately queues video recommendations based on users’ previous activities. It also discovers and recommends additional content based on users’ experiences. Additionally, NBC created a dynamic, cloud-based information delivery platform on MarkLogic that can easily import new full episodes from the current season as well as remastered library sketches with improved picture quality.

“NBC has a huge amount of content that fans love. The company needed a way to deliver award-winning videos with a tailored and engaging viewer experience, while at the same time driving revenue for the business. It also needed a platform that could cope with massive demand,” said Joe Pasqua, executive vice president, Products, MarkLogic. “NBC discovered the key to content longevity and viewer engagement with MarkLogic’s unique combination of flexibility and proven enterprise-hardened features. We look forward to continuing to work with NBC to help the team leverage their data to discover additional new business opportunities.”

The SNL app for iPhone and iPad is available for free on the App Store℠ and on Google PlayTM (http://www.nbc.com/saturday-night-live/app). The app provides an easy-to-use platform to explore and discover nearly 5,900 sketches spanning the show’s four-decade history. Download screenshots, emojis and videos of the app here: http://bit.ly/SNLApp_Assets

For more information about MarkLogic’s media and publishing solutions, visit: http://bit.ly/1HJ2NTw

About MarkLogic

MarkLogic helps customers create value from complex data faster. Our platform ingests data from any source, creating and refining metadata to support powerful models. Customers use these models for deep search and query, building enterprise applications and bringing unique insights to analytics and machine learning.

About Vector Capital

Vector Capital is a San Francisco-based leading global private equity firm focused on transformative investments in technology and technology-enabled businesses. Founded in 1997, Vector oversees approximately $4 billion of capital across its private equity and credit strategies from a variety of investors including university endowments, foundations, and financial institutions. With our disciplined approach to valuation and deep-rooted operational experience, Vector has generated competitive returns and established a successful track record spanning nearly 25 years. For more information, please visit www.vectorcapital.com.

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