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SAN CARLOS, Calif. – April 2, 2009 – MarkLogic Corporation, a leading provider of infrastructure software for information applications, today announced that Norman Walsh, principal technologist, will present a session entitled “Targeting Data to the Place it Makes Sense Now Leveraging Geospatial Capabilities” at the Buying & Selling eContent 2009 conference, to be held April 5-7, 2009 at the Marriott’s Camelback Inn & Resort in Scottsdale, Ariz.

Consumers are becoming untethered to their home/work PCs and are able to access the internet with powerful mobile devices like the 3G iPhone. This session will explore the ways in which the physical location of where people consume content represents limitless possibilities for today’s publishers to diversify their product offerings. By adding digital content assets with geospatial information, publishers now have the ability to dynamically deliver focused content and highly-targeted advertising to consumers in geographic context. Walsh will explain how using rapid query and analytics capabilities makes it possible for publishers to better exploit geospatially tagged content in order to uncover new sources of revenue.

The Buying & Selling eContent 2009 Conference is a dynamic and informative three day conference which will cover various aspects of content strategies. This conference provides the opportunity to explore many topics while networking with other business leaders within the industry. More than 40 executives will be presenting their knowledge of diverse topics including dynamic publishing, social collaboration solutions, geospatial capabilities, content licensing, and the future of copyright.

Norman Walsh is a principal technologist in the Information & Media group at MarkLogic Corporation and is currently responsible for assisting in the design and development of advanced content applications. Walsh is an active member of the Technical Architecture Group at the W3C, the chair of the XML Processing Model Working Group, co-chair of the XML Core Working Group and chair of the DocBook Technical Committee at OASIS. Prior to joining MarkLogic, Walsh was involved in XML-related projects and standards efforts at Sun Microsystems. He is also the principle author of DocBook: The Definitive Guide.

The Buying & Selling eContent 2009 Conference will be held April 5-7, 2009 at the Marriott Camelback Inn & Resort in Scottsdale, Ariz. Norman will present “Targeting Data to the Place it Makes Sense Now Leveraging Geospatial Capabilities” on Tuesday, April 7th at 10:30am MT.

For more information and to register for this conference, please visit:
http://www.buy-sell-econtent.com/2009/

About MarkLogic

Data integration is one of the most complex IT challenges, and our mission is to simplify it. The MarkLogic Data Hub is a highly differentiated data platform that eliminates friction at every step of the data integration process, enabling organizations to achieve a 360º view faster than ever. By simplifying data integration, MarkLogic helps organizations gain agility, lower IT costs, and safely share their data.

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