SAN CARLOS, Calif. – February 2, 2009 – MarkLogic Corporation, a leading provider of infrastructure software for information applications, today announced that John Kreisa, director of product marketing, will participate in the session “The Google Settlement: Opportunities for Publishers through New Online Business Models” at the O’Reilly Tools of Change for Publishing Conference to be held February 9-11, 2009 at the Marriott Marquis Times Square, in New York, New York. This panel will also feature Bill Rosenblatt, president of GiantSteps Media Technology Strategies, a consulting firm whose clients include content providers and digital media technology companies.
According to the conference program, this session will explore the following, “The recent landmark settlement between Google and book publishers has the potential to revolutionize online publishing; it sets the stage for a vast array of new business models. Will you be ready to reap the rewards? Will you be able to organize and deliver your content in the way that Google – and other online services – can use it to increase your revenue and exposure?” The panel will review the proposed Google/Publishers settlement, with emphasis on new business models as well as copyright issues. Kreisa and Rosenblatt will discuss the steps that publishers can take to build the infrastructure and processes necessary to take full advantage of the opportunities, without having to build expensive, risky silos.
O’Reilly Tools of Change for Publishing is a stimulating three day conference that will explore emerging trends within the digital publishing industry as well as industry-wide strategic issues. It will look into the tools of change in this particular industry and help find a more lucrative future in publishing. New technologies are changing all areas of publishing, the Tools of Change conference will underscore which technologies are important, which provide new business opportunities, and what strategic questions are necessary to consider in adopting new models. Knowledgeable speakers engage in topics such as eBooks, online business opportunities, open-source publishing and vertical ad networks.
John Kreisa is the director of product marketing at MarkLogic, and is currently responsible for all aspects of product marketing for MarkLogic Server. Kreisa’s career in the high tech field has spanned more than 17 years. Prior to joining MarkLogic he worked for Business Objects for more than six years. While with Business Objects, Kreisa was responsible for the corporate demo team, as well as certain aspects of product marketing for several products including Web Intelligence, and the performance management products.
Bill Rosenblatt is president of GiantSteps Media Technology Strategies, a consulting firm whose clients include content providers and digital media technology companies. Rosenblatt bridges the gaps between business and technology in the digital media world. He brings content providers expertise in areas such as digital rights management, content management and distribution, cross-media strategy, and digital product strategy, and he provides technology vendors with market strategy, business development, and product management services. Rosenblatt is the managing editor of the Jupitermedia newsletter DRM Watch and author of the book Digital Rights Management: Business and Technology (John Wiley & Sons, 2001).
The O’Reilly Tools of Change for Publishing Conference will be held at the Marriott Marquis Times Square, in New York, New York on February 9-11, 2009. Kreisa will participate in the session “Google Settlement: Opportunities for Publishers through New Online Business Models” on Tuesday, February 10th at 11:35am ET.
.Please also stop by the MarkLogic booth #13 to receive a complimentary copy of the forthcoming whitepaper authored by Bill Rosenblatt entitled “Google’s Settlement with the Publishing Industry: Opportunities and Strategies for Publishers.”
For more information and to register for this conference, please visit: http://www.toccon.com/toc2009
Jason A. Tidwell
The MarkLogic semantic data platform gives Global 2000 and public sector organizations a faster, trusted way to unlock value from complex data and achieve data agility. The unified platform lets organizations securely connect data and metadata, create and interpret meaning, and consume high-quality contextualized data across the enterprise.