SAN CARLOS, Calif. — March 20, 2009 — MarkLogic Corporation, a leading provider of infrastructure software for information applications, delivered this week an educational webinar entitled “Publishing Industry v. Google: New Opportunities and Strategies from the Landmark Settlement,” which featured esteemed industry consultant Bill Rosenblatt, president of GiantSteps Media Technology Strategies. Professionals from a broad cross-section of the information and media industry participated in an insightful discussion on the recent landmark settlement between Google and book publishers. In addition, attendees learned about practical ways organizations can prepare their infrastructure to exploit this extraordinary business opportunity in online publishing
MarkLogic continues to see tremendous interest in this controversial topic; in fact, the webinar set a company record for registrations. A recent MarkLogic presentation at the O’Reilly Tools of Change for Publishing 2009 conference attracted a standing-room only crowd. Coverage of this session can be found in the Publishers Weekly article “TOC: The Digital Future Is Confusing and Inspirational.”
Webinar registrants and attendees were polled on a series of questions around the Google Book Search settlement. The following are highlights from the results:
“Publishers have been grappling for years with the best way to move their valuable content assets to effective and profitable digital models,” said Bill Rosenblatt, president, GiantSteps Media Technology Strategies. “Trends like the Google Book Search settlement and proliferation of technology platforms like XML servers provide publishers with a clear path to tap into this rich market opportunity.”
In its ongoing effort to provide continued education on the Google Book Search settlement, MarkLogic has made a number of online resources available:
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