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New Generation of Personalized Applications Now in Development on MarkLogic

SAN CARLOS, Calif. and LONDON — November 29, 2010 — With the increasing popularity of devices such as the iPad, Nook, and Kindle, publishers are continually challenged to find ways to differentiate their content products in the white-hot mobile market. Dave Kellogg, CEO, MarkLogic Corporation, the company revolutionizing the way organizations leverage unstructured information, will share how publishers can increase the value of the information delivered to mobile devices at the Online Information 2010 Conference this week in London. Kellogg’s presentation is part of a panel discussion in the “Managing Content in a Mobile World” track on Thursday, Dec. 2. Kellogg will address “The Mobile Opportunity: Developing a New Generation of Personalized, Task-Aware Applications for Mobile Devices” during the discussion.

The Online Information 2010 Conference is the place where information experts gather to discuss how best to adapt to a changing environment. This year’s conference gets to the heart of these issues and will demonstrate that as the social media revolution continues, organizations are finding new and innovative ways of connecting with their customers and reducing operational costs. New leaders will emerge with the vision to adapt or change their business models to embrace the opportunities created by the social web, mobile, and the cloud.

“There are both challenges and opportunities to delivering content to mobile devices – something MarkLogic has been doing successfully for quite some time,” said Kellogg. “MarkLogic enables publishers to quickly build innovative mobile applications using location-based services, information discovery, and context-aware delivery of content. I look forward to sharing how MarkLogic is helping its customers extend the reach and value of their content to mobile devices including smart phones, mobile internet, and electronic book readers.”

Session attendees will have the opportunity to learn:

  • Why content is more valuable when it’s integrated with other content and can be enriched with relevant information
  • How to dynamically render content from a central repository to all of the various mobile devices consumers want and put into context
  • Hear real-world examples demonstrating the ways in which publishers have successfully built cutting-edge mobile applications for the iPad, Nook, and Kindle

The session will be moderated by Ed Keating, vice president, content division, Software and Information Industry Association (SIIA). Joining Kellogg in the track session are Alan Pelz Sharpe, principal, The Real Story Group (formerly CMS Watch), and Russell Reeder, CEO and president, LibreDigital, Inc., USA.

MarkLogic is sponsoring the XML Pavilion at the conference. Please visit us at stand X07.