Consumer Packaged Goods

Build and expand brand loyalty, nurture and maintain customers for life, speed up R&D, reduce operational risk, and grow your top and bottom lines with MarkLogic.

Be honest: Is your CPG organization doing any of the following really well?

• Delivering a 1:1 lifetime 360 relationship with a billion+ consumers/households, with omni-channel apps that learn and adapt in real time to consumer behavior.
• Managing global supply and supplier complexity sustainably – in real time – regarding socio-political, weather & geospatial events.
• Launching consistent global branding and localized category management accurately and relevantly throughout your omni-channel ecosystem.
• Enabling faster M&A integration while mitigating risk across multiple legacy systems and inherited platforms to drive both top and bottom line growth.
• Enabling real-time collaboration in R&D, shortening timelines and going to market faster while maximizing both profit and market share.

All of these goals have one thing in common: the need to combine and exploit more data, not just the data you know and use now, but information from other parts of your organization, information you acquire, and/or other data outside your control.

The problem is, not only is internal data kept in separate silos but external data like social media, demographics, location, and preferences are disconnected from the internal data sources. CPG companies spend 80% of their time just collecting data leaving little time for analysis. Simply put, they have Big Data but little insight.

MarkLogic is the world’s only enterprise-grade IT platform that ingests and integrates vast volumes of structured and unstructured information in real-time, providing unrivaled search capability, relationship mapping, and enabling real-time applications for mobile, analytics & business operations.