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MarkLogic software addressed all of our needs.

Its flexibility enabled us to build an SNL-tailored predictive analytic engine. As a result, SNL app users can discover, view, share and enjoy the amazing content from the classic Coneheads, Landshark, and Cheerleaders to the newest great comedy from this season and beyond.”

Michael Martin NBC
Icon Customers Challenges


  • Scalability to support decades of content, millions of users
  • Elasticity for rapidly-changing workflows
  • Personalized content delivery via multiple devices
  • Rapid data integration to meet an ambitious deadline
Icon Customers Solutions


Icon Customers Results


  • Speedy Data Integration
  • Excellent Customer Experience
  • Low Cost Deployment & Maintenance

Why MarkLogic?

The SNL app is based on smart content generated with the MarkLogic database, letting fans quickly and easily find favorite videos from the last 40 years. The app includes a recommendation engine, driven by MarkLogic Semantics, that adapts to fans’ preferences to help them discover new characters and sketches they weren’t aware of previously.

Future-Proofed Platform

As new content emerges with new seasons of SNL, NBCUniversal can quickly integrate its data —regardless of format— for seamless media distribution to its loyal fan base.

Optimal User Experience

Content is delivered quickly, with 50,000 requests per minute at peak times. The app also queues up similar types of content a user might like based on browsing history.


The SNL app saw 100 million views in its first three months, and has the ability to support high viewership during season premieres and other special events.

Related Resources

Press Release
NBCUniversal Leverages MarkLogic Semantics and More to Deliver the SNL App

Learn how the SNL team wrangled 40 years of comedy to deliver 40 years (and counting!) of laughs.

Semantics, NoSQL, the Cloud: How NBCUniversal is Delivering Big Laughs with its Big SNL App

Read how MarkLogic helped NBCUniversal create a smart content app for the 40th anniversary of SNL.

Three Media Powerhouses Discuss How Content Gains and Keeps Customers

Watch experts from companies like NBCUniversal discuss using metadata and new technologies to create impactful content.

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