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The MarkLogic database is a powerful tool…that can further differentiate us from competitors.”

“The MarkLogic database is a powerful tool for us, constantly offering valuable new features like semantics that can further differentiate us from competitors. We can gather valuable information from multiple—and growing—sources, connect the dots across our data silos, and then answer all of our customers’ questions in one spot. This helps us achieve our end goal of helping customers fix cars faster.”

Jeff Grier | Mitchell1
Icon Customers Challenges


  • Complex data management and integration of manuals, social media and more
  • Flexible architecture to more quickly integrate data
  • Struggling relational database that couldn’t keep up with the volume or variety of data
  • Competitive landscape
Icon Customers Results


  • Faster Time to Value
  • Increased Revenue
  • Improved Customer Experience
  • Reduced Cost

Why MarkLogic?

With MarkLogic, Mitchell 1 can ingests data as is, substantially decreasing the need for manual data transformation while dramatically speeding the integration process. Mitchell 1 utilizes MarkLogic Semantics to enrich disparate data sources in real-time, so repair shops know their content is accurate, comprehensive, and up-to-date. When the tools are plugged into a specific car, Mitchell 1 quickly serves up all relevant information – leading to fast and accurate automotive diagnoses, which leads to happy customers.

Faster Time to Market

Mitchell 1 can roll out new features and enhancements in as little as two weeks, versus 6-12 months on its former relational system.

Improved Customer Service

Customers can find helpful repair information in under 30 seconds (compared to as much as 10 minutes with the previous system).

Increased Sales

With improved performance, the new content delivery platform has led to record-breaking sales for Mitchell 1.

Rsz Michell1logo

Related Resources

press release
Mitchell 1 Revs Up Revenue and Market Share

Learn how Mitchell 1 helps customers fix cars faster by delivering comprehensive car repair information.

Semantics Solves Challenges by Filling Data Gaps

Watch how Mitchell 1 uses MarkLogic Semantics to enhance data for faster and easier automotive diagnosis and repair.

Mitchell 1: 100 Years of Accelerating Data Delivery for Auto Repair

Read an interview with two product directors from Mitchell 1, who explain how they meet customers’ needs with the help of MarkLogic.

More Stories About Our Amazing Customers

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