ALM Creates a 360° View — a “Golden Record” — of Customers for More Targeted Content Delivery
Industries:
Media & EntertainmentProducts:
MarkLogicChallenge
- Integration of numerous data silos, some existing and others gained through acquisition
- Volume and variety of data from multiple industries
- Increased competition
- Mounting struggles with relational database
Solution
- Customer 360
- Data Integration
- Content Delivery
Result
- Increased Revenue
- Agile Infrastructure
- Improved Time to Market
- Ability to Personalize Content
Full Story
Challenge
After using MarkLogic to serve as its foundation for digitally transforming its business and integrating data from numerous acquisitions, ALM was ready to use that data as a competitive advantage. In just four months, ALM integrated publishing data to drive better customer engagement. With a newly found ability to aggregate diverse data like event attendance, online interactions, and social media, the company successfully created a 360-degree view, or “golden record,” of customers. This comprehensive customer view is helping ALM expand its audience base with adaptive news and ensure advertising customers are hitting the mark with targeted ads.
With a minimal investment in the technology, we discovered a 600 percent more effective way to match customers to events, as well as dropping opt-out rates for our B2B marketing team. We’re building products around our customers’ workflow and making their lives easier— which translates into greater revenue opportunities.
Gene Bishop
VP of Technology, ALM
Solution
After struggling to accomplish its goals with a relational database, ALM turned to MarkLogic as a central repository for re-usable content. From there, it used MarkLogic Semantics to link and enrich content, then deliver the enhanced content through multiple products to new and existing audiences. With tailored products and rapid content distribution, ALM has grown its business in numerous industries
Result
Increased Revenue
In addition to expanding content delivery into new markets, ALM grew its online advertising business.
Agile Infrastructure
By quickly and easily integrating content with the MarkLogic database, ALM can get new targeted content to market faster than before.
Improved Time to Market
In just four months, ALM was able to achieve a unified view of data about its customers.
