ALM Creates a 360° View — a “Golden Record” — of Customers for More Targeted Content Delivery

After using MarkLogic to serve as its foundation for digitally transforming its business and integrating data from numerous acquisitions, ALM was ready to use that data as a competitive advantage. In just four months, ALM integrated publishing data to drive better customer engagement. With a newly found ability to aggregate diverse data like event attendance, online interactions, and social media, the company successfully created a 360-degree view, or “golden record,” of customers. This comprehensive customer view is helping ALM expand its audience base with adaptive news and ensure advertising customers are hitting the mark with targeted ads.