Earlier this year I was fortunate enough to attend a keynote by JP Rangaswami at a Tableau conference. JP is the Chief Scientist at Salesforce.com as well as a highly respected blogger, author and technologist. JP borrowed from his 2012 TED talk and suggested we think about information as you would about food.
The premise being that humans have larger brains than other primates because of our relationship with food. Our gut has shrunk as our brain has grown, due to our ability to use external factors – for example the cooking of food to remove the onus on the body to digest it. This means more of our energy can be devoted to other things and the cooking of food distinguishes us from any other animal.
On re-reading my notes I realized that much of what JP was saying about information as food resonates with the way we at MarkLogic and our customers think about the content or information we work with every day.
With that understanding, JP asks: “If you treated information the way you treat food, what would you do differently?”
Key topics in the talk include:
These are just a few of the ideas that occurred to me as I listened to this insightful presentation – I hope it will encourage others to listen to the whole talk and engage in a discussion with MarkLogic about a holistic approach to information as food. We’re hungry to talk to you……
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