Gartner Cloud DBMS Report Names MarkLogic a Visionary

So What’s Hindering E-commerce / Retail Initiatives?

Few industries have access to more data regarding consumers, products, and channels than the retail and consumer industries. Data-derived insights should be at the heart of what drives this business. Yet beyond the hype, most attempts at using big data to build a competitive advantage have been dismal failures.

Despite a decade of advice from pundits that retailers need to improve the overall consumer experience — both in the physical and digital stores, the same problems persist. It drives me nuts that in 2016, search still offers zero results or way too many; that you can’t tell why the Sony TV costs $500 more than a similar Samsung TV (the details are in the “sparse data”), and that the overall experience is just not fun nor intuitive.

And the proof is in the stats – according to industry analyst Monetate1, a mere 3 percent of online visitors to e-commerce websites actually buy anything. That’s not to say that retailers are not trying to improve their e-commerce conversion rates. In fact, some of the largest retailers in the U.S. – Wal-Mart and Target are investing billions of dollars in their e-commerce infrastructure, however – most U.S. consumers prefer Amazon.com as a shopping destination. A recent Reuters/Ipsos2 poll found that 51 percent planned to do most of their online shopping at Amazon over the holiday season, compared to 16 percent at Wal-Mart, 3 percent at Target and 2 percent at Macy’s.

So, as Marvin Gaye so famously said, “What’s Going On?”. What may be holding retailers back is in the way they’re organizing their data. I recently addressed the data conundrum that retailers are wrestling with in an article for TDWI’s Business Intelligence Journal (Vol. 20, No. 4). In it, I explore why big data projects, particularly with respect to e-commerce initiatives, fail and why traditional database technology is ill-suited for creating an agile, responsive e-commerce experience for consumers. Learn how NoSQL represents a transformational opportunity by bridging data disconnects with a more flexible and scalable database.
Read the entire journal edition here.

Sources

:

  1. Monetate Q4, 2014 Report
  2. Reuters/Ipsos poll: U.S. consumers favor Amazon for online holiday shopping article in Reuters by Nathan Layne

Start a discussion

Connect with the community

STACK OVERFLOW

EVENTS

GITHUB COMMUNITY

Most Recent

View All

Digital Acceleration Series: Powering MDM with MarkLogic

Our next event series covers key aspects of MDM including data integration, third-party data, data governance, and data security -- and how MarkLogic brings all of these elements together in one future-facing, agile MDM data hub.
Read Article

Of Data Warehouses, Data Marts, Data Lakes … and Data Hubs

New technology solutions arise in response to new business needs. Learn why a data hub platform makes the most sense for complex data.
Read Article

5 Key Findings from MarkLogic-Sponsored Financial Data Leaders Study

Financial institutions differ in their levels of maturity in managing and utilizing their enterprise data. To understand trends and winning strategies in getting the greatest value from this data, we recently co-sponsored a survey with the Financial Information Management WBR Insights research division.
Read Article
This website uses cookies.

By continuing to use this website you are giving consent to cookies being used in accordance with the MarkLogic Privacy Statement.