Gartner Cloud DBMS Report Names MarkLogic a Visionary

Big Data: Allowing IT to Show It’s More Relevant Than Ever

In years past, IT departments were the gatekeepers of innovation — the ones with the power to say No to new applications and solutions. Today, IT knows that to remain relevant it must now say Yes to find solutions to important business issues and drive innovation. So what’s making so many of them say No to Big Data projects?



Big data propels the innovation that businesses need by aggregating structured and unstructured data. It allows marketing departments to monitor social media comments to uncover breaking trends. It enables finance departments to quickly identify groups of customers who are likely to miss payments. And that’s just the tip of the iceberg of big data’s capabilities.

But big data requires IT to leverage large volumes of both structured and unstructured data. Smart IT leaders don’t want to say No to projects because pulling together structured data and unstructured data is too difficult. They’ve seen legacy technology based on relational databases is hindering their ability to enter the big data era.

These older tools, while still useful for some purposes, were created before the boom of unstructured data when data was much more consistent and simple in format. But for unstructured data — which by its nature comes in many various shapes and formats — forcing it into highly structured formats would take unreasonable amounts of time. Presumably one reason so much unstructured data goes unused.

So how are top IT departments moving from No to Yes? By moving to the new generation. They’re using an Enterprise NoSQL database platform which provides a schema-agnostic approach that allows unstructured and structured data to be aggregated easily, facilitating the development of new products and services quickly.

There are many examples of IT departments having successfully delivered big data projects using MarkLogic, the only Enterprise NoSQL database platform. NBC developed the Saturday Night Live app that gives users a personalized experience as they view 40 years of shows. Tier-1 banks that created Operational Trade Stores streamlined their entire workflow processes enabling a single consistent view of all current and future derivatives.

These top IT departments that are leveraging the power of all of their data to say Yes to big data projects, are very relevant to their organization and driving the innovation the business needs. So what’s stopping you?

As Senior Director, Solutions Marketing at MarkLogic, Alicia is responsible for market messaging and content development for solutions across MarkLogic's verticals (Public Sector, Healthcare, Media, Financial Services, Retail, Energy, Insurance, etc.). Prior to joining MarkLogic, she held a variety of marketing and product management roles at software companies in the public sector, security, and healthcare markets.

Start a discussion

Connect with the community

STACK OVERFLOW

EVENTS

GITHUB COMMUNITY

Most Recent

View All

Digital Acceleration Series: Powering MDM with MarkLogic

Our next event series covers key aspects of MDM including data integration, third-party data, data governance, and data security -- and how MarkLogic brings all of these elements together in one future-facing, agile MDM data hub.
Read Article

Of Data Warehouses, Data Marts, Data Lakes … and Data Hubs

New technology solutions arise in response to new business needs. Learn why a data hub platform makes the most sense for complex data.
Read Article

5 Key Findings from MarkLogic-Sponsored Financial Data Leaders Study

Financial institutions differ in their levels of maturity in managing and utilizing their enterprise data. To understand trends and winning strategies in getting the greatest value from this data, we recently co-sponsored a survey with the Financial Information Management WBR Insights research division.
Read Article
This website uses cookies.

By continuing to use this website you are giving consent to cookies being used in accordance with the MarkLogic Privacy Statement.