For publishers, nothing is more important than getting content to readers to inform, entertain and even change lives. Matt Turner was at Frankfurt and reports on how some are still innovating despite years of disruptions.
On Day 2 of the Frankfurt Book Fair, Matt Turner relays conversations on how data is the vital asset that makes that impact possible in today's digital world, and introduces transformative technologies to putting that data to work.
There has never been a more important time for trusted valuable content and data, but there has also never been more disruption and uncertainty in the media industry. Here are the key strategies leading media organizations are taking to make the most of their valuable content and data and weather the many unexpected changes.
The pressure of figuring out how to monetize content for greater profitability -- has led media companies to using an untapped asset: Customer Data. Find out how this important source is increasing engagement -- and profitability.
ALM created a 360-degree customer view in just four months with MarkLogic (after trying for two years using a relational database). And immediately saw a 600% ROI. Here's what it means to ALM's business.
There is no doubt about it, for media and entertainment companies 2015 was the year of the customer. From professional publishers to mammouth entertainment companies like NBC, presenting "content in context" was a winner with customers.
At the Hollywood IT Summit on May 14, Michael Martin – SVP Product, Technology and Operations, NBC Entertainment Digital – spoke about the unique opportunity his team had to reinvent the way fans interacted with one of the network’s most famous and widely loved shows, Saturday Night Live. To accompany the 40th Anniversary of […]
Stay on top of everything Marklogic.
Be the first to know! News, product information, and events delivered straight to your inbox.