Jerried Williams is responsible for leveraging big-picture thinking and a hands-on approach to craft content and messaging that helps government agencies understand that integrating data across silos is a critical first step for projects and initiatives such as artificial intelligence, machine learning, and mission talent alignment.
He is the author of Transmedia Branding: Engage Your Audience, USC Annenberg Press 2015, together with Burghardt Tenderich which discusses how Hollywood’s model of marketing fundamentally influenced the way that other industries attract new customers and build communities to retain them.
Jerried earned a Masters of Arts in Strategic Public Relations from the University of Southern California and a Bachelor of Science in Business Administration from Elon University.
