Lack of an ability or solution (MarkLogic) to integrating different sources of siloed data in real-time will make it impossible for retailers to execute on Omnichannel, personalization, real-time promotions, or dealing with locational and weather issues.
Physical stores offer a competitive advantage over E-tailers like Amazon, but they must create an omnichannel experience that integrates consumer, product, supply, and transactional data real time to truly meet customer needs.
Amazon's flexible technology stack allows it to offer consumers a broader product assortment, greater convenience, highly competitive pricing. All of which make Amazon a formidable competitor for traditional multi-channel retailers. Here's a closer look.
Few industries have access to more data regarding consumers, products, and channels than the retail and consumer industries. Data-derived insights should be at the heart of what drives this business. Yet beyond the hype, most attempts at using big data to build a competitive advantage have been dismal failures.
E-commerce is set for significant growth this year. According to the Adobe Digital Index 2015 Holiday Shopping Predictions,1 2015 U.S. Holiday Season sales i.e., sales during November and December, will grow to an all-time high of $83 billion – an 11% year-over-year increase. Meanwhile U.S. online sales on November 30 – Cyber Monday – are […]
Delivering on the promise of personalization calls for a 360-degree view of your consumers, products and in-store data. Personalization seems to have replaced omnichannel as retailing’s hottest buzzword! At the Conext Connected Commerce Show, held last month in Lille, France, it seemed like every Retail exhibitor felt that personalization needed to be part of its message. […]
E-commerce presents retailers with amazing opportunities for profits. My colleagues whipped up this infographic (a whopping 7'4!!!) that explains the pains of winning digital consumers -- and the perks of using Enterprise NoSQL to connect your customers with the products and information they need.
“For retailers who lack the capability of using information about their card-holding customers and turning this data into tailor-made, individual, shopper-specific propositions – loyalty systems are no more than an expensive gadget.” 1 In my last post, Reinventing Loyalty Programs to Win, we discussed the fact that most loyalty programs in retail fail because they lack vision or […]
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