MarkLogic can help you better connect with customers and users. Organizations want to leverage Web 2.0 capabilities and concepts like user-generated content, geolocation-based services, and syndicated content to understand customers better. The challenge is that existing social software applications may have limited capabilities, and it is cost prohibitive to build these applications on a traditional relational database. MarkLogic enables our customers to develop innovative social applications in weeks across a variety of formats, while taking advantage of relevant features including alerting and geospatial capabilities. This frees up organizations to focus on building Big Data Applications their users need.
Purpose
Share information and analyze usage to improve customer satisfaction, subscriptions, and revenue.
Challenges
- Unanticipated new information sources
- Multi-channel outputs amid constant development of new delivery devices
- Continuous updates to information
Key MarkLogic Advantages
- Load information “as is” without need to define data model upfront
- Eliminate unnecessary data modeling and data management
- Use all of your data, structured, semi-structured, and unstructured to quickly build Big Data Applications