Life Sciences organizations generate and acquire a significant amount of heterogeneous, complex data – and much of this valuable information is locked away in silos that are difficult to access, let alone combine for timely analysis.
There’s information you know – like clinical trial and post-market results, protocol and clinical study documentation, product pipeline and patent timelines. Then there’s information in other parts of your organization – like call centers, marketing, and sales. And, there’s the vast amounts of data you acquire from other sources – competitor and regulatory information, literature reviews, prescription and outcomes data, EMR/EHR records, and even social media.
What new questions could you ask – and answer – if you could readily combine all of these critical sources of information?