The cost of managing data is rising far faster than budgets. Lowering the cost and effort to innovate is critical. MarkLogic customers create new applications and information products by reusing and repurposing existing information in new ways. By using all of their data in a single operational database, organizations can finally monetize their data or achieve mission success. MarkLogic customers build innovative Big Data Applications to deliver content to new devices and outputs at significantly less cost and effort than relational databases. This capability allows organizations to lower the barriers of experimentation leading to faster successful innovation.
Purpose
Reuse and repurpose existing information to distribute across devices and channels.
Challenges
- Significant upfront investment to create and refine information
- Constantly evolving industry standards
- May not know what new devices and channels need to be supported upfront
Key MarkLogic Advantages
- Load information “as is” without need to define data model upfront
- Easily enable dynamic transformations and delivery
- Update and access information in real-time