Leading content creators are relying on structured authoring from MarkLogic to dramatically simplify the management, identification and repurposing of assets.
Content Authoring Solutions
XML is the secret behind adding structure to content to enable granular search. But XML tagging is often done post creation, causing inconsistencies. To ensure proper tagging – but without the pain of actually doing so – creators can author highly structured content through a Microsoft Office interface that is integrated with MarkLogic.
Critical collateral assets are usually made up of many different types of content elements, which are not always easily located. When these elements cannot be located, collateral tends to be re-written from scratch each time – requiring valuable resources.
Organizations experience huge productivity and time-to-market gains with MarkLogic Content Authoring solutions, which simplify the identification, management and repurposing of their most critical collateral assets. Our content authoring in conjunction with our Enterprise NoSQL database, enables consistent metadata creation at the beginning of the content process. Metadata, in the form of XML tagging, is key to adding structure to unstructured information so information can be searched consistently across the enterprise. Marketers, publishers – even corporate compliance officers, are realizing the benefit of adding structure to unstructured information for content repurposing, content delivery, and, even audits.
Faster and More Flexible
As much as 80 percent of all content is considered unstructured and finding a way to search through documents, presentations, spreadsheets, etc., has been borderline impossible. Extensible Markup Language (XML) is a means of imposing structure, which in turn, drives faceted search, asset repurposing, even compliance. Structured authoring insures that content is marked up as it is being created to ensure consistent metadata and compliance to business needs. By creating authoring tools on Microsoft Office products, the XML can be hidden – while the metadata can be verified. Because MarkLogic stores all content natively in XML, it eliminates the need for rigid data models. Once data is created, MarkLogic will index and semantically enrich it, dramatically simplifying the management and identification of valuable content.
Sample Authoring App for the Microsoft Office Ecosystem
Benefits of Using MarkLogic for Content Authoring
- Structured authoring assures business needs are met.
- “Componentize” content into standard elements to easily find – and repurpose.
- Improve turnaround time by up to 3 weeks.
- Ensure brand compliance.
- Microsoft Word interface minimizes training.
- Dynamically reassemble structured elements into new assets.
Sample Authoring App for Word
Sample Authoring App for Word Search
Configurable Authoring Apps
The interface for vocabulary enrichment and identifying document components is configurable; tags such as Chapter, Title, Abstract, Paragraph may choose Policy, Procedures, Guidelines, etc. In addition to identifying text, configurable, pre-defined document components can be added.
Following are links to XML authoring using Microsoft Word and PowerPoint, as well as a paper on how to create new documents using existing content.
- XML Content Authoring with Microsoft Word
- XML Content Authoring with Microsoft PowerPoint
- Document Assembly with MarkLogic Server and Microsoft Word
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