Consumer Packaged Goods

Change The Consumer Game Forever With MarkLogic

Build and expand brand loyalty, nurture and maintain customers for life, speed up R&D, reduce operational risk, and grow your top and bottom lines with MarkLogic

Be honest – is your CPG organization doing any of the following really well?

  • Delivering a 1:1 lifetime 360 relationship with a billion+ consumers/households, with omnichannel apps that learn & adapt in real time to consumer behavior
  • Managing global supply and supplier complexity sustainably – in real time – regarding socio-political, weather & geospatial events
  • Launching consistent global branding & localized category management accurately and relevantly throughout your omnichannel ecosystem
  • Enabling faster M&A integration while mitigating risk across multiple legacy systems and inherited platforms to drive both top and bottom line growth
  • Enabling real-time collaboration in R&D, shortening timelines & going to market faster while maximizing both profit and market share

All of these goals have one thing in common: the need to combine and exploit more data – not just the data you know and use now, but information from other parts of your organization, information you acquire, or other data outside your control.

The problem is, not only is internal data kept in separate silos ‒ but external data like social media, demographics, location, and preferences are disconnected from the internal data sources. CPG companies spend 80% of their time just collecting data – leaving little time for analysis. Simply put, they have Big Data but little insight.

MarkLogic is the world’s only enterprise-grade IT platform that ingests and integrates vast volumes of structured and unstructured information in real-time, providing unrivaled search capability, relationship mapping, and enabling real-time applications for mobile, analytics & business operations.

Benefits

Build & Protect Brand

Build & Protect Brand

Benefit from a first-ever, true 360 view of your consumers and households, at scale and across the globe

Increase Profitability

Increase Profitability

Granular category management plus relevant marketing campaigns = more revenue without sacrificing margins

Improve Insight

Improve Insight

Link and analyze ALL available information – with a platform that learns and adapts to consumer behavior

Faster IT Delivery

Faster IT Delivery

Eliminate upfront modeling requirements and meet your deliverables in time and under budget

Mitigate Risk

Mitigate Risk

Cross-pollinate R&D units and make better M&A decisions via real-time collaboration and increased visibility

Proven Platform

Proven Platform

Real-time operations, security, and reliable performance – used by world-class global organizations

Resources