All of these goals have one thing in common: the need to combine and exploit more data – not just the data you know and use now, but information from other parts of your organization, information you acquire, or other data outside your control.
The problem is, not only is internal data kept in separate silos ‒ but external data like social media, demographics, location, and preferences are disconnected from the internal data sources. CPG companies spend 80% of their time just collecting data – leaving little time for analysis. Simply put, they have Big Data but little insight.
MarkLogic is the world’s only enterprise-grade IT platform that ingests and integrates vast volumes of structured and unstructured information in real-time, providing unrivaled search capability, relationship mapping, and enabling real-time applications for mobile, analytics & business operations.