360 of Anything
Get up-to-date and contextual analysis of any subjects of interest, any time, with any data – and unify analysis with operational activities
Depending on the industry, enterprises need a “360” view of a variety of types of persons, places, or things that are important to their business – everything from customers to patients or physicians, ad campaigns to investments, product brands to battlefield resources or oil wells – the list is endless.
A 360 view is designed to let enterprises analyze and perform discovery around various aspects of an entity, to support a wide variety of goals such as customer retention, improving departmental operations, or assessing the effectiveness of a newly launched product or service.
Limitations of legacy approaches
Historically, a 360 has focused on analyzing past activity over varying timelines of interest (e.g. day, week, month, year, etc.) – and has traditionally been supported by purpose-built data warehouses that capture structured data points oriented around a particular subject of interest.
The legacy data warehouse approach is fine if all you want to do is general trend analysis, on a limited set of data, for one subject at a time. But what if you want to add new data types – or focus on different subjects? And what if you want your analysis to power real-time alerts or operational workflow steps?
Problems and opportunities facing enterprises today require a new class of technology that can make sense of many different types of information available – structured, unstructured, social graph, etc. – and do so in a real time operational context, at scale. Technology powering a 360 view needs to give you the ability to glean new insights – take action on them – and adapt at the speed of today’s business.
Advantages of new generation Enterprise NoSQL
The MarkLogic Enterprise NoSQL database platform gives you this power and agility. From the same database, you can perform a 360 on any subject for which data and related data is present. Because MarkLogic handles all data types – structured, unstructured, graph, etc. – it provides more context from which to do a 360 analysis. And, MarkLogic is designed to let you perform discovery and operational functions on the same platform, at massive scale.
Organizations implementing MarkLogic 360 solutions experience:
- Faster time to market and lower cost – deliver new applications and functionality in weeks vs. years
- Multi-purpose discovery, and the power to go beyond answering your questions – to finding new questions you should be asking
- Ability for a business analyst to enrich data in real-time – and for the business to react in real-time to discovery results
- Proven enterprise maturity – with all the reliability and government-grade security needed for mission critical applications