The Media & Entertainment industry has responded to the changes in how fans and users consume content by continually re-inventing itself. Thus far, the industry has tackled transitioning to digital, creating digital supply chains and embracing the role of metadata as key to distribution.
With direct to consumer products and apps on the rise, the industry must now tackle customer data. What do we know about fans and users? And what do they know about our content? This whitepaper highlights how forward-thinking organizations are taking a new approach, meeting the challenge of customer data head-on, and successfully putting great content in front of their audiences.