“One noteworthy Mark Logic implementation is O'Reilly's SafariU which allows educators to create custom print books and online learning resources that students can access directly, either in print or online.” —EContent

Mark Logic to Hold Executive Publishing Seminar on the Agile Publishing Imperative

What:

SAN CARLOS, CA — October 9, 2007 — Mark Logic® Corporation, provider of the industry's leading XML content platform, today announced that it will hold an executive publishing seminar on Thursday, November 8, 2007, featuring David Worlock, chief research fellow of Outsell, Inc., and Howard Ratner, chief technology officer of Nature Publishing Group.

“The Agile Publishing Imperative: Accelerate the Creation of Information Products,” will include commentary on market trends and realities from leading market watcher and publishing guru David Worlock. Outsell published its seminal report on agile publishing more than two years ago, challenging publishers to adopt agile development principles. David will share his perspective on how publishing companies have responded to this challenge and which segments have successfully adopted agile techniques. He will also make predictions of where the information industry is headed in the near future.

The executive event will share an example of agile publishing at work at Nature Publishing Group. Nature, a consistent innovator in the industry, was one of the first to apply Web 2.0 techniques to the publishing process, deploying XML to modularize content for targeted reuse and delivery. This move has positioned Nature to accelerate the development process to launch new products within weeks in some cases. Howard Ratner, Nature's chief technology officer, will profile results and benefits of agile publishing and share lessons learned on people, processes, and technology.

David and Howard will join for a panel discussion following their presentations.

Who:

David Worlock chairs Outsell's Europe-based Executive Leadership Councils, a member-service for CEOs and senior executives of media publishing and information-provider firms. A respected thought leader, he frequently speaks at industry conferences and advises clients worldwide.

Howard Ratner is chief technology officer of Nature Publishing Group. Based in New York, Howard is in charge of US operations and has global responsibilities for Production and Manufacturing; Emerging Technologies; Web Development and Operations; and IT across all NPG products. He serves on the board of directors for CrossRef and CLOCKSS, leads CrossRef Web Services, and is a member of the CCC Publisher Advisory and the STM Future Lab committees.

The event will be host by Mark Logic Corporation. Mark Logic is uniquely positioned to help publishers unlock the value of their content to drive agile publishing business models that speed the delivery of new information products.

When:

“The Agile Publishing Imperative: Accelerate the Creation of Information Products,” will be held from 8:00—11:00 am on Thursday, November 8, 2007, at the Four Seasons Hotel, 57 East 57th Street, New York.

For more information or to register for this conference please visit http://marklogic.eventbrite.com/ or email Ann Smith at ann.smith@marklogic.com .

Contacts:

Danielle Guinebertiere
Mark Logic
650-655-2365
danielle.guinebertiere@marklogic.com

Lindsey Hart
Eastwick Communications
650-480-4068
lindsey@eastwick.com

About Mark Logic Corporation

Mark Logic Corporation is the provider of the industry's leading XML content server. Mark Logic works with providers of information products to accelerate new product creation, deliver products through multiple channels, integrate content from different sources, repurpose content into multiple products, build custom publishing systems, and mine content to find previously undiscovered information. The company holds two patents on the innovative technology in MarkLogic Server which enables companies to load, query, manipulate, and render XML content using the W3C standard XQuery language. Designed for high performance and scalability, MarkLogic Server can deliver millisecond response times against multi-terabyte contentbases. Mark Logic is privately held and backed by Sequoia Capital and Lehman Brothers. For more information or to download a free trial copy of MarkLogic Server, go to www.marklogic.com or visit the Mark Logic CEO blog at marklogic.blogspot.com.