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Market staying power and the value of an organization in this era will be driven by an executive’s ability to leverage data and manage this evolution to the data economy. In order to adapt, IT organizations have tried to extend the life of relational databases and BI/data warehousing to support Big Data. This approach is far past its limit. The IT effort required to extract, transform, and load unstructured data, manage and integrate multiple data sources, pre-define queries, and build applications that leverage Big Data is time-consuming and unsustainable. The problem is fundamental. Traditional relational database technologies were built for another era. The 21st century needs a 21st century database.
MarkLogic enables organizations to run operations on Big Data by arming IT executives with new capabilities to unify large volumes of structured, semi-structured, and unstructured data into a single database. With MarkLogic, there is no longer a need to compromise and run your organization on a limited set of information. Marklogic is schema-less, which means it can load any information "as is." It inherently indexes every detail so all data is available for real-time analysis in mission-critical Big Data Applications. Application development cycles can be reduced from months to just a few weeks. This means organizations can finally harness and operationalize Big Data. This capability is transformative in nature, giving organizations a “first-to-information” advantage.
Big Data Analytics
The key nuggets of information are often buried deep in mountains of content. Analytics applications powered by MarkLogic reveal details, patterns and relationships that other solutions miss. MarkLogic’s advanced query capability combined with complete knowledge of your content structure lets you collect, analyze, and disseminate information that is actionable and task and role-specific. For example, product development teams can use customer call information to identify trends around product usage and product failure in order to make recommendations for improvement.
Competitive Intelligence
Gain insight on competitors or valuable assets by exploiting the data you already have combined with data readily available on the world wide web. Some customers use MarkLogic to gather, analyze, and exploit sites that have been spidered. Others combine this kind of information with news feeds, proprietary data, and other external factors. The analysis can reveal insights in granular form, such as information about a person or place, or spot trends in a large-scale view, such as a flurry of news activity about a competitor. MarkLogic enables exploitation of this in real-time.
Search and Discovery
As the amount of your company’s information grows exponentially, the value in the information becomes harder to find. MarkLogic unlocks that value by allowing you to create search and discovery applications that provide precise answers from the large stores of content spread across all of your business. Whether you’re equipping your contact center agents with a tool to find the right answer to your customers’ questions, or ensuring your employees retrieve details from the correct benefits plan, MarkLogic combines the best of text and structured search to deliver the right answer.
Content Delivery
Businesses today produce an increasing amount of content that is delivered and consumed in multiple digital formats. Trying to anticipate all of the ways that content will be consumed is a daunting and sometimes insurmountable task. MarkLogic eases that burden by enabling you to transform and deliver customized and personalized content through print, web, smartphones or virtually any other channel all from a single operational database. This means you can deliver information across your company—sales, marketing, field services, etc—in real-time.
Custom Publishing
Publications distributed to customers and employers often include information that is not relevant to that particular person. Custom publishing allows you to dynamically create and target content for an audience of one, including only the relevant parts and pieces of information, often drawn from across multiple sources. Whatever industry you’re in, you must provide a wide range of information to a variety of audiences. Using MarkLogic you can aggregate content from multiple sources, assemble customized documents and dynamically deliver information personalized for your users. Only MarkLogic has the aggregation and delivery capabilities necessary to give you this much flexibility and control over the publishing process.
Business Benefits
Rapid Prototyping & Delivery
- “First-to-Information” advantage
- Build mission-critical applications in weeks not years
- Load information "as is" without extensive data modeling
- Transform and deliver data without relying on excessive custom code
High Performance & Scalability
- Improve performance when using unstructured information by 10 to 100 times over relational databases
- Search and analyze Big Data with sub-second response times
- Scale out by simply adding commodity hardware servers to a cluster
Low administrative overhead
- Support for monitoring and management of clusters to proactively ensure smoothly running systems
- Integrate new data formats with no data modeling redesign
- Easily scale out by simply adding commodity hardware to the cluster
- Avoid manual disk housekeeping with automatic optimizations