Powering Content in the Publishing and Media Industries

May 4, 2017

Online

The content owned and licensed by Media and Publishing companies is a strategic asset that drives revenue. The ways that content is used and consumed has undergone revolutionary change in the last 5 years. Making those content assets “Smart” allows for them to be found, used, assembled and consumed in the best way to serve customers. Many organizations have embarked on initiatives to make their current content assets “smarter” with the use of semantics, and this webinar focuses on:

  • What companies look to achieve with smarter content
  • The ways companies make content smart and use semantics
  • The best practices in making content smart
  • Overcoming common challenges faced and the lessons learned from making content smart