Summit Agenda

The following agenda is not final and subject to change. Please check back periodically for updates on the details of the Summit Schedule.

Thursday, December 10, 2009:

8:00am — 9:00am	Continental Breakfast
9:00am — 9:30am	Dave Kellogg, CEO, MarkLogic Building Blocks for Monetizing Your Content The media industry is at an important crossroad – caught between leveraging the value of existing content and finding new ways to generate revenue in the digital age. With these changes happening right before our eyes, there is a need to establish a information infrastructure that provides the necessary functionality for media companies to effectively use their content assets to tap into exciting new revenue streams. Join Dave Kellogg, award-winning blogger and CEO of MarkLogic, as he provides insights on helping publishers build the right foundation needed to succeed in today's ever-changing marketplace. Dave will discuss the best strategies for companies to make the most of their existing content and delve into emerging technologies that are driving the new digital era of publishing.
9:30am — 10:00am	David Worlock, Co-Chair, Outsell Leadership Programs The Road To Network Publishing The information industry has absorbed the revolutionary implications of the so-called Web 2.0 shift, and community, specialized search, client workflow support, and integration are now embedded features of many strategies. But now, beyond these issues, a philosophy of client relationships is emerging which really does deserve the name “network publishing.” Join David Worlock, digital strategy and market analyst and former chief research fellow for Outsell, as he reviews the components of value in the content businesses; analyzes the impact of Web 2.0, the global recession, and commoditization; provides tips for how publishers can meet the challenges of today's marketplace; and presents real-world examples of innovative digital media solutions and applications.
10:00am — 10:30am	Richard Maggiotto, Founder, President & CEO, Zinio Reaching New Audiences with Mobile Delivery The proliferation of mobile devices — including eBook readers, smart phones and netbooks — demonstrates the growing excitement for the important business paradigm of mobile delivery. Most consumers are familiar with web access and digital books, but innovative companies are opening up additional media sources for on-the-go audiences. Zinio, the world's leader in digital-content design and distribution, works closely with hundreds of publishers worldwide to revolutionize reading. Its President & CEO will share how the company enables them to broaden audiences with new content products that are accessible in numerous ways that consumers demand today.
10:30am — 11:00am	Break
	Grand Ballroom	Champagne Suite
11:00am — 11:45am	Chris Tse, Director of Information Beyond the Chit-Chat: Rethinking Social Media for Business Abstract removed.	Justin Makeig, Product Manager, Application Services, MarkLogic Speeding Application Development with MarkLogic Technologies MarkLogic Application Services is a new product that allows you to design, develop, and deploy information-centric applications quickly and easily with MarkLogic Server. Leveraging years of implementation experience, Application Services simplifies the way that you prototype and build applications. MarkLogic Product Manager, Justin Makeig will demonstrate how both developers and non-developers can rapidly prototype search applications using Application Builder. He’ll also show how to use the new Search API to extend a prototype and integrate advanced search capabilities into your own applications.
11:45am — 1:00pm	Lunch
1:00pm — 1:45pm	Kent Anderson, Executive Director, Product Development, The New England Journal of Medicine The Mobile Image Challenge Physicians are accessing information on smartphones and handheld devices at an increasing rate, and the iPhone is driving a major part of these new information consumption habits. This presentation will cover the experiences at the New England Journal of Medicine with handheld information access in general, spanning back a half-dozen years, through today, with iPhone apps in development. The role of MarkLogic in allowing content repurposing from current content repositories and interactive features will be discussed, as well.	Fernando Mesa, Principal Technologist, MarkLogic Changing of the Guard – Exploring Disruptive Technologies that Solve New Business Problems in Media This session will examine several key technologies that drive major advancements in Information Technology and the new business opportunities that they create. Some examples of these technologies include Information as a Service (IaaS) and other types of cloud computing, social contexts in rich internet applications (RIAs), and information integration. This session will also examine how new business problems in Media create demand for these technologies, and how these technologies create new business models in Media.
2:00pm — 2:45pm	Shannon Holman, Director, Content Management, McGraw-Hill Higher Education, Lee Fife, VP of Publishing Solutions, Flatirons Solutions The Nimble Elephant: Bringing Agile to Old School Publishing How can a large organization get lighter on its feet? Listen to the team at McGraw-Hill Higher Education that led the development of McGraw-Hill Create -- the new custom publishing product for educational content -- describe how they brought agility both to the development process and to the product itself. They will discuss the challenges faced and benefits gained from applying agile methodology within the process confines of a traditional publisher and will show the resulting product which lets professors and instructors create agile textbooks and other educational content. By doing this, McGraw-Hill Higher Education gives instructors the ability to tailor their course content to better meet students' needs and provides new revenue opportunities for their organization.	Norm Walsh, Principal Technologist, MarkLogic Walkabout: Exploring the Intersection of Mobility and Content This session will demonstrate how MarkLogic Server can power compelling mobile applications that deliver a unique perspective on content. By combining the power of location-aware mobile devices with geospatial search and popular web tools, we'll examine a proof-of-concept application that delivers content not just at the right time, but at the right place as well.
2:45pm — 3:15pm	Break
3:15pm — 3:45pm	Gordon Crovitz, Columnist and former Publisher, The Wall Street Journal Paid Access Online: The 'Freemium' Opportunity for Publishers The paid-content debate took a new turn in the past year as publishers of all kinds--newspapers, magazines, aggregators and bloggers--began to look for new revenues online, in addition to advertising. There is a huge opportunity for publishers to generate subscription and other reader revenues for their digital products. New technologies enable the "freemium" model so that most online users may continue to get free access, but the most engaged readers will pay for full access to highly distinctive content and other services from their favorite brands. Gordon Crovitz is a founder of Journalism Online, which will provide publishers the technology tools and market intelligence to grow user revenues. He will describe the opportunity for paid access and how best to pursue this model, in ways that provide value to consumers.
3:45pm — 4:30pm	David Worlock, Co-Chair, Outsell Leadership Programs – Moderator Laura Dawson, Consultant, LJNDawson.com Ed Keating, Vice President, SIIA Calvin Reid, Senior Editor, Publishers Weekly Bill Rosenblatt, President & Founder, GiantSteps Media Towards The New Normal – Thought Leaders Consider The Business Models And Strategies That Will Drive Us Post-Recession Central to the issues around business model development are questions about the sturdiness of models built on paid content and the future development of advertising based models. This panel will question the assumptions around these models, look at the growth of a mixed economy in terms of revenue flows, and consider the alternatives. Will community-based models work? How successful has the sector been so far in harnessing the energies of users in this regard? Exploring another topic, B2B and professional publishers alike are getting increasingly committed to workflow and process-based developments, where content is modeled around the tasks that users must accomplish. But if this is the future, then do information players become enterprise software developers? How do they meet new competitive challenges along the way? And finally, the panel will consider models that sell content bundled into various devices and look at the implications of mobile content in this context.
4:30pm — 6:00pm	Cocktail Reception