For over 160 years, Springer has led the industry in scientific and medical publishing. The company publishes more than 8,000 new book titles each year—and that’s just in print. To meet the growing demand for online delivery, Springer also maintains an online catalog of more than 169,000 eBooks, and has the world’s largest open access portfolio. The company’s content delivery platform, SpringerLink, is the heart of the company’s business, hosting more than 8.4 million scientific documents including journals, books, series, protocols and reference works.
Launched in 1996, SpringerLink was one of the first publicly available online content platforms. The site was originally used as a home to some of the company’s journals, but as online content became an increasingly important part of the company’s business, SpringerLink became the hub for every journal the company published, and later, its entire library of books.
With a massive content library and a shift in revenues from print to electronic, Springer needed a greater level of flexibility and control over its online content distribution, which had grown to account for two-thirds of total company revenue. The Springer team required:
Our experience in working with MarkLogic was that they were very willing to come into our business, understand exactly the problems that we were facing and help us come up with a particular solution for those specific problems.
Springer chose MarkLogic as its new platform because it allowed them to deliver more rich applications to their customers so they could create a user experience that went beyond simply delivering a piece of content. It had previously built and deployed some high-performing applications using MarkLogic technology, including a tool to track the locations of document authors, a search engine for mathematicians, a program that displays snippets of scientific language in a publishing context, and SpringerImages, a robust platform that allows users to search through the millions of images stored in SpringerLink.
MarkLogic gave Springer an in-house solution that dramatically improved SpringerLink’s performance. MarkLogic also helped Springer:
- Create revenue. SpringerLink has become the core of Springer’s business, generating 95 percent of Springer’s online revenue and driving more than 2 million page requests and over a million downloads a day.
- Increase performance. In fractions of a second, SpringerLink can now analyze hundreds of contracts per customer identifying which of the millions of items they can access. During high-traffic periods, the new platform loads twice as fast, and runs essential functions up to
four times faster.
- Boost user engagement. Since moving to MarkLogic, the time users spend on SpringerLink has increased by one-third, bounce rate has been cut in half, and number of page views grown.
- Re-build SpringerImages. MarkLogic searches image captions as well as relevant text surrounding the image ensuring more robust and accurate results.
- Fit its agile development process. MarkLogic’s agile approach supports automated tests, continuous integration and deployment, and weekly iterations.
- Simplify architecture. MarkLogic’s built-in powerful search engine helped Springer simplify its architecture and allows users to subscribe to their own reusable queries.
- Support multi-language search. MarkLogic is able to change the search parameters based on the user’s language. German-speaking users and English-speaking users will see results tailored to them.
- Go to market quickly. From three releases each year on the old platform to now weekly releases, Springer is able to take new features to market as soon as a business need is identified.