“Well, Isn’t That Special?” NBCUniversal Launches Cloud-Based SNL App

NBCUniversal

NBCUniversal Offers 40 Years of SNL Laughs

  • Use Case: Smart Metadata Management
  • Industry: Entertainment
  • Headquarters: New York City

NBCUniversal launched an app in the cloud for fans to watch SNL comedy from the past 40 years. The app was built in just four months and has been downloaded millions of times.

Open Quote

MarkLogic software addressed all of our needs: Its flexibility enabled us to build an SNL-tailored predictive analytic engine. As a result, SNL app users can discover, view, share and enjoy the amazing content from the classic Coneheads, Landshark, and Cheerleaders to the newest great comedy from this season and beyond.”

Michael Martin, senior vice president, Product, Technology & Operations for NBC Entertainment Digital

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