Big Data is gaining a lot of attention around the world. Unfortunately, the phrase itself can be a misnomer. Too often, organizations focus on the size of the problem in terabytes and petabytes. Big Data should be about the “Data” and the ability to build applications that find it, not the “Big” and the ability to store it. It is one thing to have Big Data and quite another to do something about it.
We are in the middle of a rapidly expanding information explosion. This includes user-generated content, machine-generated content, aggregation of highly structured heterogeneous sources (patient records, insurance claims, etc.), raw data, social media, log files, and sensor data, among others. In other words, the Big Data movement.
Relational databases were not designed to deal with this type of data. Organizations are looking for 21st century technology to effectively unify and exploit today’s structured, semi-structured, and unstructured information.
Gartner defines Big Data as the volume, velocity, variety, or complexity of information. Volume is certainly an issue, but the ability to handle the sheer size of data should be a given capability for any technology claiming to be a Big Data solution. The real challenge is in managing multiple data sources in several formats and in dealing with this variety and complexity in real-time. MarkLogic is the first operational database capable of handling any data, at any volume, in any structure. We are the experts at this. We’ve been doing it for a decade.
Some businesses, organizations, and agencies are missing out on a huge opportunity. Our customers are not. MarkLogic is at the heart of derivatives processing at JPMorgan Chase. The Federal Aviation Administration depends on MarkLogic as the backbone of its Emergency Operations Network. McGraw-Hill is building new applications in weeks. These are just a few MarkLogic customers revolutionizing the industry and the public sector with Big Data Applications. Become one of them. Transform your organization. Outpace your competition. Deliver for your customers with MarkLogic.