For publishers, nothing is more important than getting content to readers to inform, entertain and even change lives. Matt Turner was at Frankfurt and reports on how some are still innovating despite years of disruptions.
Blog / Category: Media & Entertainment
Media & Entertainment
Customer Data + Content Increases User Engagement & Profitability
The pressure of figuring out how to monetize content for greater profitability — has led media companies to using an untapped asset: Customer Data. Find out how this important source is increasing engagement — and profitability.