There has never been a more important time for trusted valuable content and data, but there has also never been more disruption and uncertainty in the media industry. Here are the key strategies leading media organizations are taking to make the most of their valuable content and data and weather the many unexpected changes.
Most Posts By Matt Turner
The pressure of figuring out how to monetize content for greater profitability — has led media companies to using an untapped asset: Customer Data. Find out how this important source is increasing engagement — and profitability.
For the past decade, Outsell has created an annual theme for its signature event. Media and Information Providers have executed on those themes — with MarkLogic.
What’s instore for media in 2016? Data-driven publishing for certain — which includes everything about customers — where they are and what they are doing. A wild ride indeed!
At the Hollywood IT Summit on May 14, Michael Martin – SVP Product, Technology and Operations, NBC Entertainment Digital – spoke about the unique opportunity his team had to reinvent the way fans interacted with one of the network’s most famous and widely loved shows, Saturday Night Live. To accompany the 40th Anniversary of Saturday […]
There was some big news in the NoSQL world with the acquisition of FoundationDB by Apple. When Apple makes a move it always has an impact and this move was no exception. The first reaction was around what I like to think of as the perils of “faux-pen” source. Forbes chronicled the turmoil in the community in […]
A couple of weeks ago NBC broke new ground with its free, live stream of the Super Bowl. According to Chris Tribbey of MESAlliance, NBC made it the “biggest event online” with 2.5 million viewers going ‘over the top’ to watch the game online. Live-streaming is part of a bigger trend of people like you […]
Last December I signed up for the STM Association’s Innovations Seminar Flash Talk. It is one of the toughest presentation challenges out there: 20 slides with an auto advance feature showing each slide for 15 seconds. Designed to break up the usual 45 minute format of a conference, flash talks have the added benefit of […]