Technology marketers walk a fine line. Often we rely on metaphors and snappy language to articulate differentiators and capture imaginations. Sometimes those phrases work really well. But at other times, particularly as the product evolves, we can out clever ourselves and cause confusion — or worse — jeopardize credibility. One of the terms we came […]
Chief Content Strategist
Responsible for overall content strategy and developing integrated content delivery systems for MarkLogic. She is a former online executive with Gannett with astute business sense, a metaphorical communication style and no fear of technology. Diane has delivered speeches to global audiences on using technologies to transform business. She believes that regardless of industry or audience, “unless the content is highly relevant — and perceived to be valuable by the individual or organization — it is worthless.”
Where did you grow up?
Williamsville, New York
What is your favorite hobby?
Cooking -- love cooking with my two sons. It's relaxing, creative and sometimes a bit competitive!!
Where was your favorite place you went on vacation?
Sicily. It was like the collision of the ancient with the modern. Absolutely riveting.
What type of music do you like to listen to?
Depends on the day and the task at hand. Rock for cleaning, jazz for writing. Stuff in between for long rides.
What is your favorite season? Why?
Love the summer; the long periods of daylight, not being cold and eating from my garden.
Most Posts By Diane Burley
This is part 3 of our marketing department’s journey to creating a scalable content management and delivery system using RSuite built on MarkLogic. We began the journey in late 2013. Picking a software solution and procuring a solution are not one in the same (I found out the hard way). When I have put content […]
This is part 2 of our marketing department’s journey to creating a scalable content management and delivery system. Before MarkLogic I was with a semantic enrichment company that helped media companies “unlock value” by producing rich metadata to describe the content. We called it automatic tagging. Now, tags are only as good as the database […]
As a kid, our family would drive through upstate New York and silos were markers of wealth and innovation. Wooden silos versus cement versus shiny metal. I remember the awe of stepping inside a cement corn silo on my Uncle Leo’s dairy farm. Massive and impenetrable. Majestic towers carefully crafted to protect the land’s largess. The romance and […]
Enterprise software upgrades can often be a mixed bag — companies want the features, but they want the glide path to those features to be friction free. Suffice it to say, that is not always reality. When prepping for our customer panel for the MarkLogic Summit in New York I asked my three panelists to […]
I’m sure Oracle is not quaking in its shoes — but there is no doubt that NoSQL databases are beginning to encroach on sovereign ground. Initially companies seem to toe into NoSQL to answer the agility issue — the schema-agnostic wonderfulness that means a zillion hours are no longer spent re-modeling data. Because MarkLogic puts […]
Forays onto the cloud have been mixed with most companies toeing in with Software as a Service (SaaS) models — which makes sense. Robust offerings like Salesforce.com provide tremendous productivity tools that answer the needs of most companies, without the cost of building. But according to Gartner one of the fastest growing segments is IaaS […]
Last year was a milestone for book publishers: ebooks outsold physical copies for the first time. While that may hardly be news to people clutching iPads, Kindles, Nooks, Kobos and whatever device-du jour is released for the holidays, it could have been a scary proposition for the thousands of independent and medium-sized book publishers — […]
Had a distinct opportunity to moderate a panel at StrataRx last month with three great speakers, Aaron Brauser, Director of Product Management at M*Modal, Kash Badami, Chief Healthcare Strategist, MarkLogic, and Aaron Stranahan, AVP, Product Development, Informatics Corporation of America (ICA). The two Aarons presented at MarkLogic World this past spring and joined Kash and me at Strata for a reunion […]
What you need to know about unstructured content (anything that doesn’t fit well in columns and rows) in order to manage and reuse it effectively.