Content Challenges: Social Media and User Generated Content
Andrew P. McAfee,
Associate Professor, Harvard Business School
Wikis, blogs, del.icio.us, YouTube, flickr... people interacting with content is the metaphor for Web 2.0, Enterprise 2.0, and Publishing 2.0. Whatever you prefer to call it, it all comes down to allowing users to personalize, collaborate, socialize, enrich, analyze, enhance, and interact with your content. Whether or not you like it, you are no longer entirely in control of your content. What are the new rules of the game? How do you get started with minimal disruption, and how will your organization measure success? Join our moderator Andrew McAfee as he leads thoughtful, interactive panel discussion on the challenges and opportunities related to social media and user generated content.